Germany | Magazine

Farming´s Future: New insights into the agricultural landscape

The new issue of Farming’s Future focuses on smallholder farmers around the world.

12/13/2013

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As the global population continues to rise and arable land becomes scarcer, global food security faces a tough challenge: According to the forecast of the Food and Agriculture Organization of the United Nations (FAO), food production needs to increase by some 70 percent until 2050. “To help advance world food security in light of this trend, we need a holistic approach where stakeholders in agriculture unite to achieve a more sustainable way of growing crops, at the quantities we need”, says Steffen Kurzawa, Head of Communications at Bayer CropScience. In its second issue, Bayer CropScience’s new company magazine Farming’s Future demonstrates new examples of how this can be done. “With our activities at Bayer CropScience, we like to contribute to a better life of our customers and society at large,” adds Kurzawa.

The new issue of Farming’s Future focuses on smallholder farmers around the world. The cover story “Small Farms – Big Impact” puts an emphasis on just how important they are to global food security. And again, leading international experts analyze and comment on the pressing issues: The first recipient of the World Food Prize, M. S. Swaminathan authored this issue’s essay and Wolfgang Jamann, Secretary General and Chairman of the Board of Welthungerhilfe shared and discussed his ideas with Liam Condon, CEO of Bayer CropScience.

For the second time this year, the magazine intends to deliver new insights to the readers. From the greenhouse in China, to the cornfields of Iowa and from integrated weed management to innovative biological crop protection solutions – the new Farming’s Future spans a wide range of topics. 

Print, online, app & social media – communication on all channels

The stories featured in the print issue are also all available online in the Farming’s Future Web Edition and in the free Farming’s Future app. Both of these digital versions come with a wide range of supplemental multimedia materials such as interactive animations, info graphics, video excursions and a number of photo galleries. One particular highlight is THE BIGGER PICTURE. The photo- and video-based experience takes the user on an exciting journey to the rice paddies of Vietnam. Here he can get a close picture of real farmers. The app is currently available for the iPhone, iPad and Android tablets and can be downloaded free of charge from the Apple App Store (iOS) and Google Play (Android). 

Farming’s Future is published twice a year and available in English, German and Spanish. Texts, graphics, images and download links can be found on the internet website www.farmingsfuture.bayer.com. The print version of the magazine can be ordered there, too.