Retail is in a constant state of flux ¬– especially in the fresh produce trade. But how is this industry changing? To find out, the German fruit trade association (DFHV) commissioned a study at the University of Göttingen. Under the direction of Professor Ludwig Theuvsen at the Department of Agricultural Economics, the study investigated whether and how global fresh produce flows are changing. The results of the study indicated that Europe remains a key export market, but is becoming less important. The Asian market, on the other hand, is gaining importance. For some products, particularly in the premium segment, this could even result in long-term supply shortages in Europe.

What conclusions can and should the international fresh produce sector draw from this study? How does it need to adapt? These and many other questions will be answered in Berlin at FRUIT LOGISTICA, the world's leading trade fair for the fresh produce business. FRUIT LOGISTICA Global Brand Manager Wilfried Wollbold stresses the trade fair's importance. "Today more than ever it is important to not only monitor this process of change, but also to play an active role in shaping it. As the hub of the global fresh produce industry, FRUIT LOGISTICA offers an ideal platform."

FRUIT LOGISTICA 2016 from 3-5 February is where some 65,000 trade visitors from 135 countries will meet to make contact with potential and existing business partners, negotiate deals, and learn about the latest developments and innovations in the fresh produce business.

Trade visitors can register online, purchase tickets in advance and print them out. This enables them to get started at the trade fair without delay. Online registration also offers the advantage of reduced ticket prices.