Iberflora, International Plants and Flowers, Landscaping, Gardening, Technology and DIY Garden, has opened its doors  to his 44 edition with a good business environment and the closing of the first commercial transactions between more than 400 exhibitors and national and international buyers from today until next Friday 2 October brings together at Feria Valencia.

The sample, pioneer and leader in ornamental plant in Europe, It was inaugurated by the Councillor for Agriculture, Environment, Climate Change and Rural Development of the Generalitat Valenciana, Elena Cebrián, which it has been accompanied by various authorities as the Councillor for Environment and Climate Change of the City of Valencia, Pilar Soriano or the rulers of the Valencian consistory Manuel Camarasa and Santiago Benlliure.

The authorities have toured the pavilions 1, 2 and 3 level 3 Feria Valencia, that gathers the latest products and services 407 exhibitors from sectors such as flowers and plants, the garden, I landscaping agriculture. The total number of exhibitors, 100 They are foreign, mostly from Belgium, Italy, The Netherlands and Portugal. The showcase is complemented by a host of proposals parallel with the cooperation and involvement of large companies, associations and professional groups of the green sector. Among them are firms such as Bayer, Urbaser the Paimed, sponsoring the event.

Today also started the various activities under the four main areas in which parallel activities are structured Iberflora: Green Agora, Square ASFPLANT, Round Florists and Space Technology-Innovation.

The Green Agora, the vast square that centralizes Iberflora bet for landscaping, He addressed within the framework of the "First International Conference Landscaping and Gardening" urban forestry, hand of the Spanish Association of Arboriculture (AEA) and experts as Ramon Gomez landscape or an interesting debate on the proliferation of date palm in cities. Morning, this space discussed at a technical conference plant protection.

_MG_7743For his part, Forum in ASFPLANT, the Professional Association of Flowers, Plants and Horticultural Technology has now developed an interesting activity in which the pastry chef Jordi Bresó made a demonstration and tasting desserts with natural plant ingredients.

Too close, Florists Round, Iberflora monographic area dedicated to the florist, the various schools and training centers have developed their floral art activities and workshops, culminating with an original and committed fashion show to benefit the fight against cancer. Today it was the turn of shows Kike León, Deflorats, Rosa Moreno and the Valencian School of Floral Art.

Among the novelties of this edition it is also highlighting the Competition Green Zones 2*2, that comes to value urban green and rewards conjunction between "naturalization, collaboration and livability "in the setting of a microespacio 2*2 meters. The competition is organized by Iberflora, the City Council and ASFPLANT, sponsored by Syngenta, Conde fertilizers and Cespeval. The work of the participants will be exhibited at the Green Agora and the deliberation of the jury and award ceremony will take place on Thursday 1 of October.

While, in Space Technology-Innovation, an area where visitors can learn about the different technologies of cultivation and spot trends worldwide production, Iberflora has delivered this morning its Innovation Awards. These awards have been attended by the Director General of Rural Development and Common Agricultural Policy (PAC), Maria Teresa Cháfer, who he was accompanied by Director General of Agricultural Production of the Xunta de Galicia, Patricia Ulloa.

The award category Plant and Flower was awarded to the company Semillas Fito, by 'Fabiola-traditional-caliber Baby Bean', while in category Bricojardín, The award was for Productos Flower by 'Direct to the tree'. Also, Root Pouch firm has won first prize in the category for its product Bricojardín 'bag culture and breathable fabric degradable', while in the category Urban Green Landscape Design has won the top award for 'Green Wit'. Also, these Innovation Awards have given their extraordinary prize Iberflora Innovation 2015 Professor Ballester-Olmos to technological improvement in production for signature ornamental Ejiturbas by 'Agricultural Study of rooting medium paperpot'.