Logistics Hub is a new three-day series of events presented at FRUIT LOGISTICA on 3-5 February 2016. The sessions will address ten current issues relating to the logistics chain. This is where producers, exporters and traders will find the information they need to help them take the right logistic decisions when it comes to transporting their goods.

Supply chains are becoming longer and more complicated, sometimes spanning several continents. The right choice of logistic services can determine whether or not a fresh produce consignment can be sold. Fresh produce handling and logistics are essentially two sides of the same coin. If costs are unclear, it is impossible to set a price.

"Time to market" is a practical way to measure logistical efficiency. But there is more to it than that. Fresh produce can be shipped by sea, air, road, or in some cases, by rail. It is important to ensure that the delivery process for fresh produce on its way from farm to point of sale is adapted to the respective mode of transport.

"Logistics Hub" was designed and organised by Alex von Stempel, an experienced independent consultant in fresh produce logistics. He will moderate the event, which takes place on 3-5 February 2016 in the CityCube Berlin, Hall B, Stand C-04.