SIVAL is an exhibition for fruit and vegetable producers and takes place every year in Angers, France. The show will offer a great opportunity for apple juice producers to discover Smurfit Kappa’s range of packaging solutions.

The apple juice market in France and Europe has been growing in recent years and Smurfit Kappa has brought several interesting packaging solutions to the market. Florence Decock, Pouch-Up® product manager at Smurfit Kappa Bag-in-Box, explains, “The Pouch-Up® is a young, modern and innovative free-standing packaging for liquid products and particularly for apple juice since we have developed special technology for hot filling. It is perfectly suitable for the actual consumer thanks to its numerous advantages: a long shelf-life, 6-8 weeks with guaranteed quality and organoleptic properties of the juice thanks to the film and the Vitop® tap technology. It is a user-friendly packaging solution - very easy to open, to use, to handle and serve; and last but not least, the Pouch-Up® is environmentally-friendly, with a carbon footprint equivalent to only 20% of a traditional glass bottle.”

Besides the Pouch-Up® technology, Smurfit Kappa will exhibit one of the most performant filling machines for this market, the semi-automatic filling machine for Bag-in-Box® and Pouch-Up®. This is the best-selling machine of its kind, which perfectly meets the needs of small and medium producers and those who wish to start a new business.