Valagro presents Valagro Academy
At Fruit Logistica 2016 the official launch of the innovative programme to promote Valagro's expertise in the field of crop nutrition and biostimulants.
Valagro, a leading company in the production and commercialization of biostimulants and specialty nutrients, is launching "Valagro Academy", the new programme designed to create and share high-quality knowledge about the world of Valagro solutions for crop nutrition and biostimulants. The press conference at which Valagro Academy was presented was held today at Fruit Logistica – a gold standard global event for the fruit and vegetable industry, hosted at the Berlin ExpoCenter City in Berlin, Germany (3-5 February) - where the Valagro Group is present with its own exhibition stand.
Valagro Academy is an activity coordinated by the team of Valagro Marketing Crop Managers and provides training sessions that involve the sales team at each Group subsidiary, with different methods (training meetings, one-to-one meetings, digital training), in order to share information and updates on the world of plant nutrition and biostimulants, along with specific sessions on products, local needs and the most appropriate solutions for them. Benefiting from this highly specialized knowledge will be, apart from the sales team of each subsidiary, Valagro customers as well, who, through training sessions based on specific needs and local experiences, will be assisted in choosing the best solutions to be applied in the field. Valagro Academy also includes Platinum events which aim to deepen the company technical and scientific expertise with Valagro's best customers, through the support of the Marketing department and sales team, and with the involvement of Valagro Global R&D department, who will be joined by researchers and experts from the academic and research fields.
"Valagro Academy was created to complement the range of innovative and sustainable solutions with highly professional and specialised technical support, able to create and share a greater awareness of the world of plant nutrition and biostimulants, and of how Valagro's specialist products can improve the performance of crops, benefiting efficiency and sustainability in agriculture – commented Benoit Genot, Global Marketing Director of Valagro - In this way we will be able to be ever more responsive to the new and diverse needs of our customers, who have always been at the centre of our company's goals".
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