Brazil | Advertising

Vila Isabel Samba School, sponsored by BASF, wins carnival championship in Rio de Janeiro

Theme based on the life of a Brazilian farmer welcomed by the public and critics.

2/14/2013

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With the samba-theme “Vila sings Brazil, the world's granary – add water to the beans; we have another guest...”,  the Vila Isabel Samba School won the 2013 carnival championship in Rio de Janeiro. Sponsored by BASF, the school led the parade through the Samba street on February 11th, with approximately four thousand members who marched over a 1/3 mile along street, singing the samba-theme about the life of Brazilian farmers.

BASF's sponsorship is part of a larger set of initiatives acknowledging the value and hard work of Brazilian growers. Since the partnership with the samba school was announced, the company has achieved the goal of spreading the word about the importance of agriculture for all of civil society, especially urban centers. “Congratulations to the school and to the entire community of Vila Isabel for the great win! We succeeded in bringing our message to an enormous audience, since the entire country watches the Rio parade," said Maurício Russomanno, Vice President, BASF’s Crop Protection Unit for Brazil.