32,212 participants over the three days, 18,164 unique professional visitors, 49% of visits from outside Italy, 208,000 page views, eleven technical forums largely overbooked (the limit was 300 participants). The figures from Macfrut Digital (September 8-10) are significant, the first virtual fair in the fruit and vegetable sector with the Natlive platform, world leader in the sector. As anticipated in the presentation phase, 530 modules for 400 exhibitors, 40% of which came from outside Italy.

“We are facing an extraordinary result - says Renzo Piraccini, president of Macfrut - Thanks to the exhibitors who believed and shared this beautiful experience with us. Macfrut Digital is a very innovative project, in some aspects visionary, in which all the participants experienced first-hand the great potential, both in the field of business and communication ”.

There was no shortage of problems in particular on the morning of the first day, mainly due to the connections of users using protections in their operating systems or connection networks, or because they were not using suitable devices. From the afternoon of Tuesday the 8th, critical issues were largely resolved, giving access to B2B meetings also with mobile devices.

“It is clear that we are pioneers of a project with great potential. - continues Piraccini - The future goes in this direction and Italian fruits and vegetables must be absolutely up to date with the rapid changes of the times, especially in a period like this characterized by limited travel. We have received numerous compliments for this new adventure. We will decide the future of the project together with the operators of the sector. The platform will remain open until the end of September to view on-demand forums and video content that represents a great wealth available to the sector. See you in Rimini from May 4 to 6, 2021 on Macfrut! ".