Consumption of foods that increase energy and support digestive health are among the largest and fastest growing consumer trends. In a recent study of consumer trends, these two markets were forecast to be the fastest growing in the health and wellness category. By 2024, the market size for energy-boosting products is projected to grow 50% and products that support digestive health are projected to grow 32%. The study also showed that weight management remained the area of ​​greatest concern for consumers, however, it is not expected to grow as fast as those mentioned above.

Also, an interesting trend to stay on the radar is immune support. With many people concerned about the COVID-19 pandemic, consumer focus on a healthy diet is likely to deepen. Trend research has already shown that companies are expanding more and more in this market and this trend is expected to only grow into post-COVID-19 normalcy. In North America, more than one-third of vitamin and mineral products advertise an immune support claim, and in Asia-Pacific, nearly half of the vitamin and mineral products launched in the past year promote an immune support claim.

The trend research was conducted by the International Nut and Tree Nut Council as part of the 2020-2021 Outreach plan in an effort to increase global consumption of nuts and dried fruits while circulating the health benefits .

The INC is the international umbrella organization for the dried fruit and dried fruit industry. Its members include more than 800 companies in the dried fruit and dried fruit sector from more than 75 countries. INC membership represents more than 85% of the global commercial value "on the farm" of the nut and dried fruit trade. INC's mission is to stimulate and facilitate sustainable growth in the global tree nut and tree nut industry. It is the leading international organization for health, nutrition, statistics, food safety, and international standards and regulations on nuts and dried fruits.