A virtual stand animated by videos and images, but at the same time with the possibility of planning appointments, also online, to learn about the philosophy and approach of the VOG Consortium. The Consortium of Südtirol horticultural cooperatives will also be at the first edition of Macfrut Digital, the most important fair on the Italian scene dedicated to the fruit and vegetable sector, which this year is presented with a completely new and unprecedented formula due to the health emergency.

From Tuesday, September 8 to Thursday, September 10, 2020, it will be possible to immerse yourself in the world of the VOG Consortium's Südtirol apples thanks to a virtual space enriched with an institutional recording created expressly for Macfrut Digital and with the splendid images that follow one another in the Marlene® video, titled “I am Marlene, daughter of the Alps”.

"We have joined with conviction to this new and innovative edition of Macfrut, a historic fair where the Italian and international fruit and vegetable sector meets every year", comments Walter Pardatscher, director of the VOG Consortium. “The idea of ​​turning a difficulty into a new opportunity has seemed like a brave and smart decision. This year, in addition, the VOG Consortium turns 75, as Marlene® celebrates its first 25 years. For this reason we could not miss the appointment: we wanted to show our history, our tradition and the innovation that distinguishes our daily work ”.

In online business-to-business meetings, in which those responsible for the VOG will be involved, the category management and the important varietal innovation plan that is being developed will have a special role, which allows the VOG Consortium to have a varietal assortment thanks to which we are in a position to offer end consumers the ideal apple for every need throughout the twelve months of the year. “The new commercial season has just started and the outlook is undoubtedly good: the overall quality is optimal, with calibres higher than last season, and the market has no accumulated stocks,” concludes Director Pardatscher. "During the various virtual meetings that will animate the three days of the Macfrut Digital fair we will enjoy the opportunity to answer the questions of our interlocutors to provide them with an exhaustive picture of our production and our important projects for the immediate future".