Priva, a global leader in greenhouse automation, and Tebarex, specializing in modern irrigation systems, have formed a strategic alliance set to transform Mexican horticulture. The alliance was driven by a shared commitment to address climate challenges faced by producers, including food security and environmental sustainability.

The collaboration underscores their commitment to the development of sustainable food production, aligning with the increasing demands of a growing population. Food production remains a cornerstone of society, providing sustenance, resources, and jobs, while relying on essential industry knowledge and technology.

The strategic alliance promises to support and grow Mexican horticulture by delivering an array of crucial benefits. With increased national coverage, their cutting-edge solutions are now more accessible than ever while providing customers with swift and efficient support. This collaboration also focuses on the increased dissemination of solutions, addressing industry challenges, and nurturing sustainability.

Josué Cesares, General Manager of Priva America Latina emphasizes their capability to manage projects of any scale, stating, "As a global leader, Priva possesses the knowledge, experts, tools, and technology necessary to sustain projects of any size."

The partnership is poised to make a substantial mark on the horticultural scene in Mexico, facilitating large-scale food production by harnessing advanced technologies encompassing irrigation systems, lighting, software, and comprehensive engineering solutions. Edgar López Reyes, a recognized figure in Mexico's horticulture industry, perceives vast opportunities in this collaboration, especially amidst the growing enthusiasm for horticulture and greenhouse modernization.

This partnership reaffirms Priva and Tebarex's commitment to fostering healthy crop development within ideal environments and delivering innovative solutions that positively impact Mexican horticulture.