It may seem that a desert climate and sandy soils like those of Sonora are not the ideal setting for agriculture, however, thanks to advanced technology, sustainable agricultural practices and the strategic collaboration of table grape producers, this region of northwestern Mexico has become a thriving world production center and one of the leaders of this fruit in the country.

Sonora has established itself as one of the main grape producers in Mexico, standing out in the cultivation of both table grapes and raisins. With approximately 80 varieties cultivated, farmers have diversified their offer, reaching a production value of 850 million pesos. In addition, they export to 46 countries, with the United States being the main importer with a value of more than 10 million dollars annually.

Sonora's success is largely due to the adoption of advanced agricultural technologies, which allow for rigorous sanitary control and high-quality production. This combination of traditional knowledge and technological innovation ensures that products meet the most demanding standards of international markets.

The agricultural producer industry has undergone a significant transformation in recent years, driven by the adoption of advanced technologies and sustainable practices. Drip irrigation systems, microclimate optimization, and the implementation of crop rotation have become key strategies to improve production efficiency and reduce environmental impact. In addition, the use of organic fertilizers and the search for greener production reflect the sector's commitment to sustainability, allowing producers to adapt to the demands of a global market that is increasingly aware of environmental responsibility.

Despite significant progress, the agricultural sector in Mexico faces considerable challenges. The lack of adequate infrastructure, such as roads and cold storage, limits the efficiency in the transportation and distribution of products. Improving these infrastructures not only reduces costs, but also strengthens the competitiveness of Mexican products in global markets.

In addition, many farmers, especially those on a small scale, find it difficult to access financing to invest in technology and improve their exports. Programs that facilitate access to credit and financial services are essential to stimulate the growth and modernization of the agricultural sector.

Climate change presents an additional challenge for agriculture in Mexico, affecting the production of crops such as grapes. In regions such as the coast of Hermosillo, Sonora, rising temperatures and heat waves are disrupting production, underscoring the urgency of adopting more resilient and sustainable agricultural practices.

A crucial aspect for these companies seeking to reduce emissions in their supply chain has been the adoption of sustainable practices, including the use of CHEP-certified pallets for handling and transporting products. These pallets not only optimize logistics, but also improve the presentation and ensure the quality of products during transport.

By integrating sustainable solutions in the logistics sector, companies not only comply with international food safety standards, but also contribute significantly to reducing the carbon footprint and making more efficient use of natural resources.

“For the future of the Mexican agricultural sector, collaboration between all the actors involved is crucial. From producers to distributors and end consumers, adopting sustainable practices will not only ensure the long-term viability of the sector, but will also promote equitable and sustainable economic growth,” says Samantha Rodríguez, Sr. Sustainability Manager for LatAm at CHEP.

In Sonora, resilience and collaboration are driving the success of the field. With a combination of technological innovation, sustainable agricultural practices and a commitment to quality, producers are showing that it is possible to cultivate a prosperous and green future for all.

Brambles helps deliver more goods to more people and more places than any other company on the planet. Its pallets and packaging form the invisible backbone of the global supply chain, and the world's leading brands rely on Brambles to transport their goods more efficiently, sustainably and safely. As a pioneer of the sharing economy, Brambles has built one of the world's most sustainable logistics businesses, sharing and reusing platforms under a model known as "pooling." Brambles primarily serves the fast-moving consumer goods (e.g. dry goods, groceries, and health and personal care products), fresh produce, beverage, retail and general manufacturing sectors. The Group employs approximately 12,000 people and has approximately 330 million pallets, boxes and containers distributed across a network of more than 750 service centers. Brambles operates in more than 60 countries, with its largest transactions concentrated in North America and Western Europe.

CHEP

CHEP helps move more goods to more people in more places than any other organization in the world. Its pallets, boxes and containers form the backbone of the global supply chain, and the world's biggest brands rely on CHEP to help them move their goods more efficiently, sustainably and safely. CHEP has built one of the world's most sustainable logistics businesses by sharing and reusing its platforms through its model known as "pooling."

CHEP primarily serves the fast-moving consumer goods (e.g., dry goods, grocery, health and personal care), fresh produce, beverage, retail and general manufacturing sectors. CHEP employs approximately 11,500 people and believes in the power of collective intelligence through diversity, inclusion and teamwork. CHEP owns approximately 353 million pallets, boxes and containers through a network of more than 750 service centers. As part of the Brambles Group, CHEP operates in 60 countries, with its largest operations in North America and Western Europe.