The sixth version of the Global Cherry Summit will be held on April 22, 2025 at the Monticello Events Center, adding the infrastructure of the Monticello Arena for the conference and talks area, marking a milestone in the history of the meeting.

With more than 1,400 participants from around the world, from Argentina to China, and 80 sponsoring companies in its previous edition, the event organized jointly by Yentzen Group and the Chilean Cherry Fruit Committee (Ex-ASOEX), expands and grows for next year, as it expects to host more than 1,800 attendees, but without losing the quality of the valued experience of the Global Cherry Summit, positioned as the key platform for the discussion of trends, challenges and opportunities of the cherry industry worldwide.

This event offers participants a comprehensive view of the variables that affect the growth and development of this crop that continues to set milestones, with a special focus on marketing, supply and demand, analysis of emerging markets and marketing and communication strategies to maximize reach and success in the industry.

“Our industry has experienced significant growth in recent years and will undoubtedly continue to do so in light of the work we are doing to increase penetration in current markets, diversify markets and boost the quality of cherries. For this reason, it is essential to participate in the Cherry Summit, an event that we are proud of for what it has transformed at a national and international level,” says Claudia Soler, executive director of the Cherry Committee of Fruits of Chile.

The discussion panels and talks with prominent exponents, for their part, will address crucial and real issues, in view of the upcoming seasons. “We are committed to offering content of the highest level, which responds to the needs and expectations of all the actors in the cherry value chain,” explains Gustavo Yentzen, CEO of Yentzen Group.

Almost seven months before the event, the Global Cherry Summit has 80% of its stands already confirmed, reflecting the continued interest and commitment of the sector to this meeting that promises to be an unmissable experience for all industry players, providing a unique space for the exchange of knowledge and the generation of new business opportunities for one of Chile's greatest prides: the cherry.