The Office of Agricultural Studies and Policies (ODEPA), under the Chilean Ministry of Agriculture, published the report “Analysis of the Cut Flower Subsector, 2014–2024,” which provides a detailed overview of the industry's performance over the last decade. The study highlights the sustained growth of exports, the consolidation of high-value species such as peonies, and the challenges the sector faces in terms of market diversification and international competition.

According to the report, in 2024 Chilean exports of fresh flowers reached a record high of US$17.3 million, representing a 47% increase compared to the previous year. Peonies accounted for 92.5% of the export value, solidifying their position as the leading species traded. The United States was the primary destination, accounting for 76% of sales, followed by the Netherlands (22%).

Chile has climbed 16 places in the global ranking of fresh flower exporters over the last decade, moving from 46th in 2014 to 30th in 2024. Despite representing only 0.1% of the global market, the country is emerging as a key player in the international flower trade, especially in the non-traditional or "specialty" segment.

The report also reveals that Chile remains a net importer of flowers, with purchases totaling USD 23.6 million in 2024, primarily from Colombia and Ecuador. These imports, which have grown by 94% in volume since 2014, are driven by high demand during key holidays such as Valentine's Day, Mother's Day, and All Saints' Day, when domestic production is insufficient to meet internal consumption.

In the local market, wholesale prices exhibit a marked seasonality, with significant increases in the weeks leading up to holidays. Species such as sunflowers and roses double in price during these periods, reflecting consumer behavior and the pressure on supply. Currently, Chilean floriculture has more than 1,500 producers, mostly small and medium-sized, and a cultivated area of ​​939 hectares. The Valparaíso region accounts for 45% of the national area, followed by La Araucanía and Los Ríos.

The study concludes that, to strengthen its position in the global market, Chile must advance in diversifying its export destinations, incorporating quality certifications, and improving its logistics and production infrastructure.