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UK | Fairs
New Holland: Glastonbury festival 2014 Glastonbury kicked off with the help of New Holland rhythm and blues 7/3/2014
 NH Glastonbury 2014.
The rhythm of blue New Holland tractor engines helped to kick start Glastonbury this year as a fleet was put into action setting up the world famous music festival. A set of eight machines was hired over 12 weeks from New Holland dealership T.H. White for Worthy Farm, the working Somerset dairy farm owned by Michael Eavis and which hosts the huge event annually. The extra tractors join Mr Eavis’s own New Holland machines at festival time every year to ferry around the infrastructure of the mini-town that springs up to hosts global music names and around 200,000 visitors. The hire fleet from T.H. White was driven down in convoy from the dealership’s depot in Frome. They comprised eight tractors from the hugely versatile and dependable T5 range: seven T5.105s and one T5.115. But this year Mr Eavis has also taken collection of five fresh New Holland tractors he bought from T.H. White both for the dairy operation and the annual music festival. Three are T7.235s fitted with the Auto Command™ continuously variable transmission which gives an infinite choice of speeds to make it easy to find the perfect choice for each job. One of them has also been fitted with New Holland’s Precision Land Management satellite navigation system specifically for the post-festival job of trawling the entire site with a magnet to pick up left-over metal such as tent pegs. PLM lets the tractor drive itself, covering the ground far more efficiently. The other two New Holland tractors to be delivered are a T6.160, also with Auto Command™, and a 3040 Boomer utility tractor. Ben Wilcox, Sales Representative at New Holland dealership T.H. White, wasn’t just involved in delivering the tractors – he was also among the music fans who enjoyed this year’s festival. He said: “It’s great to be involved in the event and it’s been a really good partnership over the years between T.H. White, New Holland and Michael Eavis.” New Holland Sales Area Manager Andy Symes said: “It’s a real thrill seeing our New Holland machines being entrusted to take on the demanding job of supporting an event as world famous as Glastonbury. “Every year there are always challenges that the blue tractors have to overcome but their technology and reliability gets them through it and helps to set up an unforgettable weekend for thousands of music fans.”
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