The National Agricultural Market of India, popularly known as e-NAM, was an innovative initiative in agricultural marketing to improve the accessibility of farmers digitally to multiple markets and buyers and to provide transparency in business transactions with the intention of improving the mechanism of price discovery, realizing prices according to quality and also developing the concept of "one nation, one market" for agricultural products.

Better market engagement was provided under e-NAM by integrating 1,000 markets in 18 states and 3 UTs. So far, more than 16.9 million farmers and 155,000 traders registered on the e-NAM platform. The transparent and online bidding system encourages farmers to trade more and more on the e-NAM platform. A total trade volume of Rs 4.13 trillion MT of bulk products and Rs 36.8 million for coconut and bamboo has been recorded on the e-NAM platform worth approximately Rs 1.22 trillion. On this platform, direct payment to farmers was enabled.

Looking towards the success of e-NAM in its 1000 mandis (regulated spaces of the Agricultural Products Marketing Committee for the sale of agricultural products), it is now on a path of expansion as announced by the Minister of Finance, Nirmala Sitharaman, in the Union budget published on February 1, 2021, that is, to integrate 1,000 more mandis with e-NAM, which will further strengthen mandis.

During COVID-19, the mobile app of the e-NAM platform has been further strengthened with the launch of the Farmer Organizations Trade (FPO) module on e-NAM, where FPOs can trade your products from your collection center without taking the product to the Agricultural Products Marketing Committee. So far, 1,844 FPOs have been added to the e-NAM platform. In addition, the warehouse-based commerce module was also launched in e-NAM to facilitate commerce from e-NWR-based warehouses. To facilitate inter-mandi and interstate commerce at this juncture, an improved version of the logistics module has been launched where aggregators of the transport logistics platform have addressed, which helps users to have traceable transport facilities to transport their products. Furthermore, the e-NAM platform becomes interoperable with Govt's ReMS platform.

e-NAM is now being developed as a “platform platform” to create a digital ecosystem that leverages the experience of individual platforms in various segments of the agriculture value chain to understand the development and integration of the service platform with e -NAM (quality control of services, transport and delivery services, selection / classification of services, service packages, insurance, commercial finance, warehouses, etc.), allowing farmers to add value to their products and facilitate agricultural marketing .

“E-NAM is not just a plan, but a journey that aims to benefit the last-mile farmer and transform the way they sell their agricultural products. This intervention provides immense benefits to our farmers by increasing their income by allowing them to obtain competitive and remunerative prices in a transparent manner without incurring additional costs. "